Made to order since 1972
Custom upholstery from a small town in North Carolina. 345 styles, more than 800 fabrics and leathers, every piece built to order.
The craft
For over fifty years Craftmaster has made custom seating by hand in Hiddenite, North Carolina, where every piece is cut, sewn and upholstered to order.
Furniture Today Reader Rankings
Recognized four years running, 2022 to 2025.
Our styles
Sofas
118 styles
Sectionals
25 styles
Loveseats
28 styles
Chairs
129 styles
Swivels & gliders
73 styles
Ottomans
41 styles
Sleepers
Collection
Leather
58 styles
New this season
New fabrics
31 solids, 13 prints, 12 stripes, 10 plaids, 8 velvets and more. 14 are performance or Crypton.
See all new fabricsDesign Options
7 made-to-order series in fabric and leather. Choose the arm, the back, the welt, the legs and the finish, then cover it in any of our 855 fabrics and leathers.
Fabric
Design Options F9
Offers a casual / modern look with a variety of options for arms, backs, seat depths and welts. Power motion available on certain pieces.
4Arms
4Backs
3Welts
48Items
Explore F9 ›
Leather
Design Options L9
Offers a casual / modern look in leather with a variety of options for arms, backs, seat depths and welts. Power motion available on certain pieces.
4Arms
2Backs
3Welts
45Items
Explore L9 ›
Fabric
Design Options C9
Offers a traditional / transitional look with a variety of options for arms, legs, seat depths, cushions and finishes.
7Arms
4Backs
3Welts
45Items
Explore C9 ›
Leather
Design Options LC9
Offers a traditional / transitional look in leather with a variety of options for arms, legs, seat depths, cushions and finishes.
7Arms
2Backs
3Welts
45Items
Explore LC9 ›
Fabric
Design Options M9
Designed for smaller spaces. Offering casual and modern looks on over 30 pieces with options for arms, backs, welt, legs and finishes.
4Arms
5Backs
3Welts
37Items
Explore M9 ›
Leather
Design Options LM9
Casual, modern leather seating designed for smaller spaces. Choose your arm, back, welt, and leg style across 30+ pieces.
4Arms
3Backs
3Welts
34Items
Explore LM9 ›
Fabric
Design Options PD
Celebrity chef Paula Deen's Design Options collection, brings her signature comfort and warmth straight to your home with plush blend-down cushioning and unique pieces, inviting you to create a space where everyone always feels welcome.
6Arms
4Backs
4Nails
24Items
Explore PD ›
Order Builder
Build yours online
Pick every part of a Design Options piece and save it as a PDF to take to your retailer.
Start building
Collections
From traditional to contemporary, a collection for every lifestyle and budget.
C|M Modern43 styles
A casual modern collection featuring on-trend styling and blend down seating.
See C|M Modern
New Traditions32 styles
A fresh and modern approach to the familiar silhouettes you already know and love.
See New Traditions
Soft Haven60 styles
Casual living pieces that allow for a sense of ease and comfort. Coastal, Cottage and Farmhouse looks let you escape without ever leaving home.
See Soft Haven
C|M Leather43 styles
American made leather upholstery with full custom order capabilities, over 50 leathers to choose from.
See C|M Leather
Craftmaster Essentials93 styles
Timeless and familiar looks, a wide variety of traditional styles including casual, classic, and cottage all with superb quality and tailoring.
See Craftmaster Essentials
Paula Deen44 styles
Celebrity chef Paula Deen brings her love of all things comfortable straight to your home! Featuring plush blend-down cushioning and unique pieces, this collection was designed to say "Come on in, you're always welcome here!"
See Paula Deen
For interior designers
Southern Roots Home Design is our program for interior designers and trade professionals, built around made-to-order upholstery from our North Carolina plant.
Trade rates across every style and collection.
The full library, with COM welcome.
Cut, sewn and upholstered by hand in Hiddenite, NC.
A direct line for orders, specs and after-sale care.
